Tim: When market forces are all the matter, McTeaching results.
Liao: Examine that statement more closely. If a market economy is working well,
callous uncaring won't be allowed to take root because it undermines success.
Melissa: Managers of large edu-marketing services might believe so,
but it's easy to forget many rank-and-file workers feel only marginal investment in the system.
Satoru: McTeaching is what happens when teachers realize there is no deep caring –
just an obession with profit, superficial quality, and speed.
Tim: I want to believe that pattern isn't necessary.
Liao: It isn't. There are cultures with much different visions of what education is. Let's hope they survive.

McTeaching


Being a teacher iz
like working atta burger stand:
all yawh haf ta do iz prepare palatable material
'n serve what customers demand.

Who cares about nutrition
if students 're satisfied?
Give 'em lots ah sugar
'n dun't mention the dangers ah grease
Jes smile and say,
"Hey, hey, hey – consume more please."

Economics iz paramount
'n if dah taste cums out right
most customers will seem happy:
sell what brings delight.

Successful sckools
respond ta market needs.

Ta make mega-bucks
mega-teachers invent new wayz
ta crank out lotz ah edu-junk
that's flavored sweet.

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Sound File Hear the author read this poem. Sound File
[364K /.MP3 file]
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